Guideline // Social Campaign

A candid social campaign that transforms real user anxieties about 401(k)s into moments of clarity and empowerment.

OVERVIEW

Guideline, a modern 401(k) provider for small businesses, aimed to demystify retirement planning by addressing the common fears and misconceptions that often deter people from investing in their future. 3Motion Creative was enlisted to produce a series of authentic, user-driven videos that would resonate with audiences and encourage engagement with Guideline’s platform.

Services

Testimonial Campaign / Social Video Series / Remote Interview

Industry

Fintech / Retirement Planning / B2B SaaS

Challenge

Despite the importance of retirement savings, many individuals feel overwhelmed or intimidated by the complexity of 401(k) plans. Guideline needed a campaign that would confront these fears head-on, using real voices to foster trust and relatability.

Approach

3Motion Creative conducted interviews with actual Guideline users, capturing their initial apprehensions and the subsequent relief and satisfaction they experienced after engaging with Guideline’s services. The videos were designed for social media platforms, featuring concise storytelling, relatable scenarios, and a tone that balanced sincerity with optimism.

outcome

The campaign successfully humanized the conversation around retirement planning, leading to increased engagement on social media and a notable uptick in inquiries about Guideline’s services. By showcasing genuine user experiences, the campaign reinforced Guideline’s commitment to making 401(k) plans accessible and understandable for all.

Testimonial

“3Motion Creative helped us turn real user stories into powerful narratives that connected with our audience. The campaign not only addressed common fears but also highlighted the ease and benefits of using Guideline.”