The Ultimate Guide to Fintech Video Marketing: Strategy, Trends, and What Works

May 28, 2025

Let’s be real. Fintech is evolving fast, and so is the way we connect with customers.

In a space that’s packed with innovation (and competition), video is no longer a nice-to-have. It’s a must. Whether you’re explaining a complex product, building trust in your platform, or launching something new, video helps your message land in a way that’s clear, confident, and human.

In this guide, we’ll walk through why video works in fintech, what trends are shaping the future, and how to use it strategically to grow with more momentum and less guesswork.

Why Video Works in Fintech

Fintech isn’t just about features. It’s about trust. And trust needs more than words on a page. Video brings clarity to complex concepts and puts a face to your brand, creating familiarity before your customer ever hits “Buy.”

Pro tip

Start where trust matters most: product pages and onboarding. These are high-impact zones where video can immediately reduce confusion and friction.

  • Complex products need clear communication.
    Video helps simplify what words alone can’t. Whether it’s a dynamic walkthrough or a clean visual explanation, it reduces overwhelm and accelerates understanding.
  • People buy from people.
    Founders, team members, and happy customers all build connection. Video shows real people behind the platform, making your offer feel grounded and human.
  • Conversion is about confidence.
    The more your audience understands, the more confident they feel. And video is the fastest way to build that confidence.
  • Want to simplify your product story?

    Let’s craft a video that helps your audience get it — and get moving.

    LET'S TALK

    Video Trends Fintech Brands Should Know

    The fintech space moves quickly and video trends move with it. What worked even two years ago may feel outdated today. To stay ahead, it’s worth knowing where the industry is heading and how content habits are shifting.

    Pro tip

    Not every video needs to be flashy. Focus on clarity and consistency first. You can scale creativity later.

  • Short-form, high-impact content.
    Attention spans are short. A well-crafted 60-second clip often drives more engagement than a 10-minute explainer.
  • Customer-led storytelling.
    Your customers are your best marketers. Let their stories speak for you. It’s more relatable and more memorable.
  • Vertical-first video.
    Design for where your audience is watching. Mobile-friendly formats boost visibility across LinkedIn, YouTube Shorts, and Instagram.
  • Cohesive video ecosystems.
    One video isn’t enough. Layer your messaging across multiple touchpoints so your audience stays engaged and moves forward naturally.
  • Not sure which trends apply to your brand?

    Let’s chat about what fits your strategy (and your budget).

    LET'S TALK

    How to Build a Video Strategy That Supports Growth

    You don’t need a hundred videos. You need the right ones. Start by mapping your funnel, then match your video content to real business needs. A few strong assets can go a long way when they’re rooted in strategy.

    Pro tip

    Create video “building blocks” (intros, FAQs, feature highlights) so your team can mix, match, and reuse as needed.

  • Map Your Funnel.
    Look at your customer journey. Where are the drop-offs? That’s where video can fill in the gaps with clarity, confidence, and direction.
  • Start With 3 Core Videos.
    A homepage video, a product demo, and a customer story. These three alone can boost conversions across the board.
  • Plan for Distribution.
    Don’t just upload and hope. Use your videos in sales decks, emails, landing pages, and support centers.
  • Stay Agile.
    Shorter, modular videos give you flexibility. As your product evolves, your content can evolve too. Fast.
  • Building your first video toolkit?

    We’ll help you design a strategy that scales with your brand.

    LET'S TALK

    What Works: Patterns We’ve Seen Across the Industry

    Every fintech brand is unique, but the same winning patterns show up over and over again. The strongest videos are clear, aligned with brand voice, and laser-focused on solving one customer problem at a time.

    Pro tip

    Your video doesn’t need to say everything. Focus on one core idea per video and let the rest live elsewhere in your content ecosystem.

  • Founder-led storytelling builds trust.
    Hearing directly from the founder builds transparency, especially in early-stage or scaling brands.
  • Mixing formats works.
    A dynamic blend of talking heads, screen recordings, and motion graphics keeps viewers engaged and drives retention.
  • Consistency wins.
    One strong video can do the heavy lifting when it’s part of a larger rhythm of strategic content.
  • Curious what video style fits your story best?

    Let’s explore it together. No pressure, just ideas.

    LET'S TALK

    The Bottom Line: Fintech Video Marketing Moves People

    At the end of the day, it’s not just about content. It’s about connection. The fintech brands that win aren’t just explaining features. They’re making people feel something. Video is how you bridge that emotional and strategic gap.

    Pro tip

    Think of your videos as part of a bigger system... not just assets, but accelerators for your brand’s momentum.

  • Video captures emotion and logic.
    It helps your audience understand what you offer and feel why it matters. Both are key to decision-making.
  • Momentum is the goal.
    Use your videos to push conversations forward, not just fill space on your homepage.
  • Smart video doesn’t just look good. It works.
    When paired with the right strategy, your content doesn’t just move people. It moves the business too.
  • Ready to build content that moves with your brand... not behind it?

    Let’s make it happen.

    LET'S TALK
    Dianne is the voice behind 3Motion’s words… shaping how we show up across blogs, campaigns, and social platforms. With a knack for clarity and a love for narrative, she turns strategy into story, and big ideas into meaningful, momentum-building content. From blog frameworks and social media storytelling to copy that converts, Dianne ensures every piece of content reflects our clients’ goals, our brand’s energy, and the heart of every project. Fueled by coffee, oat milk, bullet points, and a love for words that work, Dianne brings heart, clarity, and a dash of nerdy joy to everything she writes.
    BACK TO ALL

    Let’s be real. Fintech is evolving fast, and so is the way we connect with customers.

    In a space that’s packed with innovation (and competition), video is no longer a nice-to-have. It’s a must. Whether you’re explaining a complex product, building trust in your platform, or launching something new, video helps your message land in a way that’s clear, confident, and human.

    In this guide, we’ll walk through why video works in fintech, what trends are shaping the future, and how to use it strategically to grow with more momentum and less guesswork.

    Why Video Works in Fintech

    Fintech isn’t just about features. It’s about trust. And trust needs more than words on a page. Video brings clarity to complex concepts and puts a face to your brand, creating familiarity before your customer ever hits “Buy.”

    LET'S TALK
    Dianne is the voice behind 3Motion’s words… shaping how we show up across blogs, campaigns, and social platforms. With a knack for clarity and a love for narrative, she turns strategy into story, and big ideas into meaningful, momentum-building content. From blog frameworks and social media storytelling to copy that converts, Dianne ensures every piece of content reflects our clients’ goals, our brand’s energy, and the heart of every project. Fueled by coffee, oat milk, bullet points, and a love for words that work, Dianne brings heart, clarity, and a dash of nerdy joy to everything she writes.
    Back to All