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Most brands think they need more content. What they really need is better content.
And not the flashy, high-budget kind. The kind that actually helps people understand, connect, and take action. As we move into 2026, the brands who win won’t just be the loudest. They’ll be the ones who communicate clearly, educate consistently, and show who they really are.
What’s surprising is that the most effective videos for trust and conversions are also the most overlooked. If you’re only producing commercials or social snippets, you’re leaving a lot of opportunity on the table.
Let’s break down the four types of videos your brand needs in 2026 to grow with intention and momentum.
If there’s one video category that deserves a permanent place in your marketing engine, it's this. Testimonial videos build instant trust because they feature real people with real outcomes. No scripted lines, no corporate-speak. Just honest experiences that your prospects can relate to.
Guide your customers’ stories with simple, open-ended prompts like “What was life like before this?” and “What changed after?” Authenticity always wins.
Testimonial videos help your brand:
Ready to showcase the real stories behind your success? Let’s bring your customer wins to life and make trust your competitive advantage.
A great product brings customers in. A great onboarding experience keeps them. Onboarding videos help new users get started with clarity and confidence so they feel supported, not overwhelmed.
Break onboarding into bite-sized steps. Each video should focus on one clear action or concept to keep users engaged and moving forward.
Onboarding videos can:
When people understand your product, they stick around. And video is one of the fastest ways to turn confusion into confidence.
Want to build an onboarding experience users love? Let’s make videos that turn your customers into power users.
People want to know who they’re buying from, not just what you sell. Culture videos give your brand warmth, personality, and relatability. These videos show your values in action, introduce your team, and highlight the energy that drives your work.
Go behind the scenes. Show real moments. Brainstorming sessions, team wins, community work, or even bloopers. Being human is your greatest strength.
Culture videos help you:
In a world full of polished marketing, authenticity is refreshing. Culture stories differentiate you because honesty never goes out of style.
Let’s create culture videos that make people feel like they already know, and trust, your team.
If your product is technical, layered, or feature-heavy (hello SaaS and Fintech), product explainer videos are your best friend. They simplify your value, shorten the learning curve, and help prospects quickly understand why your solution matters.
Use simple language, clean visuals, and relatable examples. Your goal is to make even the most complex concepts feel easy.
Explainer videos help you:
In 2026, clarity is currency. If your audience “gets it,” they’re more likely to buy it.
Let’s create product explainers that turn complexity into clarity and showcase your value in motion.
As you plan for 2026, remember this:
The most impactful videos aren’t always the trendiest. They’re the ones that help people connect with you, understand you, and believe in what you offer.
Don’t wait for a big campaign to start. Build one helpful, human, strategic video at a time. Your library will grow, and so will your brand.
At 3Motion, we specialize in creating videos that feel authentic, move your message forward, and build trust at every stage of the customer journey.
Ready to create the videos your brand has been missing? Reach out to us today and let’s make 2026 your most powerful storytelling year yet.
Most brands think they need more content. What they really need is better content.
And not the flashy, high-budget kind. The kind that actually helps people understand, connect, and take action. As we move into 2026, the brands who win won’t just be the loudest. They’ll be the ones who communicate clearly, educate consistently, and show who they really are.
What’s surprising is that the most effective videos for trust and conversions are also the most overlooked. If you’re only producing commercials or social snippets, you’re leaving a lot of opportunity on the table.
Let’s break down the four types of videos your brand needs in 2026 to grow with intention and momentum.
If there’s one video category that deserves a permanent place in your marketing engine, it's this. Testimonial videos build instant trust because they feature real people with real outcomes. No scripted lines, no corporate-speak. Just honest experiences that your prospects can relate to.
