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A paragraph of text can only say so much. A video shows everything.
In SaaS and Fintech, trust is everything. Prospects want proof that your product delivers, not just promises on a webpage. While written reviews have their place, video testimonials put a face to the feedback, capturing tone, emotion, and authenticity in a way that text simply can’t.
Here’s how they outperform written reviews and why your brand should make them a priority.
Reading about a great experience is one thing. Watching someone light up as they describe it? That’s different. Video testimonials create an emotional connection that text can’t match, making the viewer feel like they’re hearing it straight from a trusted friend.
Film customers in environments that reflect your brand’s values… a lively office, a collaborative meeting space, or even their own workspace.
Want prospects to feel your customers’ excitement? Let’s create testimonial videos that turn interest into action.
Written reviews often get reduced to short blurbs. Video testimonials give room for context (the problem, the solution, and the transformation). This lets prospects picture themselves in the story and see how your product can help them.
Prompt customers with open-ended questions that lead to richer answers: “What was the biggest challenge before using our product?” or “How has your workflow changed since?”
Let’s tell stories that matter and make them impossible to ignore.
Text-based reviews often stay hidden on a website’s testimonial page. Video testimonials, on the other hand, can be repurposed across multiple channels, from LinkedIn ads to product landing pages.
Cut one long testimonial into multiple short clips for different platforms. Keep each under 60 seconds for maximum engagement on social media.
From one interview, we’ll help you create a library of high-impact clips.
In SaaS and Fintech, the stakes are high. Decision-makers are cautious, and written reviews can feel too curated. Video testimonials show unfiltered authenticity, which speeds up trust-building and shortens the decision-making process.
Include testimonials from different customer types (from early adopters to enterprise clients) to appeal to a broader audience.
Let’s create testimonial videos that make your prospects feel like they’ve already made the right choice.
Written reviews can share the “what.” Video testimonials show the “how” and “why.” They bridge the gap between interest and trust, and in competitive industries like SaaS and Fintech, that’s what gets deals across the line.
Make testimonial videos a recurring part of your content strategy, not a one-time project.
When done right, they don’t just capture happy customers. They create new ones.
Ready to put faces, voices, and stories to your brand’s success? Reach out to 3Motion today and let’s bring your customer stories to life.
A paragraph of text can only say so much. A video shows everything.
In SaaS and Fintech, trust is everything. Prospects want proof that your product delivers, not just promises on a webpage. While written reviews have their place, video testimonials put a face to the feedback, capturing tone, emotion, and authenticity in a way that text simply can’t.
Here’s how they outperform written reviews and why your brand should make them a priority.
Reading about a great experience is one thing. Watching someone light up as they describe it? That’s different. Video testimonials create an emotional connection that text can’t match, making the viewer feel like they’re hearing it straight from a trusted friend.
